AVAILABLE | RIYADH OR REMOTECANDIDATE DOSSIER // FOR HIRING TEAMS
MUSTAFA ABOALAZM · SENIOR BRAND IDENTITY DESIGNER
Brand identities and visual systems teams can actually ship and scale.
9+ years of professional design practice, including 4+ years focused on bilingual Arabic/English identity systems, packaging, governed design systems, and digital execution. Seeking full-time Senior Brand & Product Designer / Brand Identity Designer opportunities (Riyadh or Remote).
This page is dedicated to design directors, creative recruiters, and hiring managers evaluating Mustafa for in-house or agency Brand Identity Designer roles. If you are a client looking for studio design packages, à la carte services, or fixed freelance pricing, those are kept completely separate on our Services & Pricing pages.
- PRACTICE EXPERIENCE
- 9+ Years
- 2017–2026
- IDENTITY SYSTEMS SHIPPED
- 20+ Clients
- Healthcare, pharma, education, government
- BILINGUAL MASTERY
- Arabic + Latin
- Native typographic parity
- LOCATION & STATUS
- Riyadh / Remote
- Open to relocation or remote
SELECTED WORK & ROLE BREAKDOWN
What I Designed & How I Collaborated
For each key project: the real business challenge, my exact role, team composition, concrete artifacts shipped, and real-world deployment.
THE CHALLENGE
A high-stakes specialized cardiac and pulmonary institute operating with generic, cold hospital branding — needed an authoritative, comforting bilingual brand system to govern physical architectural signage and digital care.
MY ROLE & TEAM
Lead Brand Identity Designer & Creative Director
Mustafa (Sole Designer) in direct collaboration with Medical Director (clinical anatomical accuracy) & Marketing Manager.
DELIVERABLES SHIPPED
- Dual heart + lung circular seal & monogram
- Bilingual Latin (Trap) & Arabic (Alexandria) typography pairing
- Pantone-calibrated palette (107-8 U Deep Blue + 49-16 U Crimson)
- Complete brand guidelines (V2.0)
DEPLOYMENT IN PRODUCTION
Exterior hospital facade signage, 3D reception wall seal, patient wayfinding, staff uniforms, bilingual diagnosis folders, prescription stationery, and medical summit stands.
THE CHALLENGE
A fine-art framing and print studio needed a warm, airy editorial identity to position it apart from cheap mass-market poster shops and cold, sterile galleries.
MY ROLE & TEAM
Sole Brand Identity Designer
Mustafa (Solo Engagement) working directly with the Founder.
DELIVERABLES SHIPPED
- Constructed 'R' monogram based on pure geometric balance (circle + triangle)
- Airy white foundation with controlled violet-to-teal color spectrum
- Editorial typography pairing: Neue Machina (Display) + Quicksand (Body)
- Focal-area layout doctrine (Image, Headline, Icon rules) and 18-page brand book
DEPLOYMENT IN PRODUCTION
Framed museum-grade prints, storefront signage, product authentication tags, packaging tissue and shipping tape, storefront digital presence.
THE CHALLENGE
A pharma and dietary-supplements company operating for years without visual governance, resulting in fragmented packaging and weak pharmacy shelf presence against imported brands.
MY ROLE & TEAM
Media Director & Account Manager (2020–2025) · functional scope: brand & art direction
Mustafa leading visual strategy with Sales Leadership, Regulatory Pharmacists, and Packaging Printers.
DELIVERABLES SHIPPED
- Bilingual geometric logomark engineered on a modular grid
- 'The Blue Box' consumer packaging architecture (Proxeed Plus & Proxerex)
- Nile Navy (#1B2A5B) + Life Green (#37A66B) color system with unified print standards
- Multi-channel marketing assets: highway billboards, pharmacy social campaigns, and web presence
DEPLOYMENT IN PRODUCTION
Pharmacy retail channels across Egypt, primary product cartons, highway advertising, clinical brochures, and digital channels.
THE CHALLENGE
A healthcare IT executive and regional consultant needed a personal brand identity that communicated executive gravitas without corporate stiffness.
MY ROLE & TEAM
Lead Identity Designer
Mustafa working 1:1 with the executive client.
DELIVERABLES SHIPPED
- Geometric 'ab' monogram integrating quotation-mark curvature
- Deep teal & mint authority palette with extended digital shades
- Lubalin Graph + Uncut Sans bilingual typographic voice
- Executive stationery system: debossed business cards, letterheads, and digital deck templates
DEPLOYMENT IN PRODUCTION
Executive business stationery, digital consulting proposals, presentation slide systems, and personal website.
SKILLS & COMPETENCY MATRIX
What I Bring to Your Design Team
Brand Strategy & Architecture
- Brand Audit & Diagnostics
- Competitor Positioning Maps
- Archetype & Tone of Voice
- Brand Architecture (Branded House / House of Brands)
- Strategic Briefs
Bilingual Identity & Typography
- Arabic & Latin Script Harmonization
- Geometric & Monogram Logomarks
- Bilingual Wordmarks & Lockups
- Typeface Hierarchy & Scaling
- Legibility Across Extremes (16px to Facades)
Design Systems & Token Governance
- Design Tokens Architecture
- Color Palette Formulation (Pantone, CMYK, Hex)
- Grid & Spatial Systems
- Component States & Interactive Specs
- Comprehensive Brand Guidelines
Production & Physical Delivery
- Carton & Product Packaging
- Architectural & Wayfinding Signage
- Print Pre-Press & Vendor Proofing
- Stationery & Collateral Toolkits
- Campaign Asset Systems
CAREER TIMELINE
Verified Work History (CV & LinkedIn Aligned)
Sep 2026 → PresentDigital Product & Platform LeadNile Pharma Food & Food Supplements
Leading the company digital product and platform direction across brand, website, ERP, marketing, UX/UI, and technical coordination.
2024 → PresentCo-Founder & Creative LeadCode & Canvas
Directing brand identity systems, typography, and design systems for regional SMEs and startups.
2020 – 2025Media Director & Account ManagerNile Pharma Food
Five-year visual stewardship across the brand rework, packaging, and campaign systems, with visual governance for the product and communication touchpoints.
2020 – 2021Studio Lead & Visual DirectorLearn in Arabic (MSP)
Built educational visual identity, motion guidelines, and DIY production studio from scratch.
2019 – 2021Head of Media (2 Consecutive Seasons)Youth Scope
Overhauled organizational identity twice. Led team of 12 designers; awarded Best Head both seasons.
2017 → 2022Graphic DesignerIndependent Practice
Professional design practice across identity, digital, campaigns, and visual communication.
2022 → PresentBrand Identity Designer & ConsultantIndependent Practice
4+ years focused on brand identity and systems; 20+ clients and organizations across healthcare, pharmaceuticals, food, education, government, and related sectors.
Interested in discussing an open role?
Available for intro calls and portfolio reviews for Senior Brand Identity Designer positions in Riyadh or Remote. Typically replies within 24 hours.
