06 / WRITING

Notes from the system.

Working documents on identity, tokens, and the craft of bilingual design — written from projects, not about them.

  1. W-003The logo is the smallest part.Why guidelines fail and token systems don't.
  2. W-002Arabic deserves design, not translation.Building bilingual lockups as one system, not two compromises.
  3. W-001Strategy is a standard, not a phase.What "I'll know it when I see it" actually costs.

PUBLISHED IRREGULARLY · WRITTEN CAREFULLY