SERVICES / ENGAGEMENT
Strategy, identity, systems.
From the first creative brief to the brand guidelines your team actually uses — five services, one studio, no handoff gaps.
01 / OFFERINGS
Five things I do well.
Brand Identity & Strategy
Brand audit · competitor & cultural research · positioning & archetype · naming · logo systems · color & typography · brand guidelines.
Visual & Design Systems
Cohesive systems for digital and print — templates, social kits, presentation systems, components, and reusable assets your team can run with.
Web Design & WordPress
Responsive websites in Figma, built on WordPress or Webflow. UX-led, brand-aligned, mobile-first. From landing pages to full corporate sites.
Print & Packaging
Production-ready print collateral — packaging, brochures, company profiles, banners, rollups — with proper file prep for offset and digital.
Art Direction & Production
Photography, videography, scripting, voice-over, audio engineering — full content production for campaigns and social.
02 / PROCESS
A four-act method, refined over seven years.
01
Discovery & Research
Brand audit, competitor analysis, color-gap mapping, audience persona, cultural research. The foundation no logo can replace.
Days 1–6
02
Brand Strategy
Purpose, positioning, archetype, voice & tone, value proposition. Approved on paper before a single shape is drawn.
Days 5–9
03
Concept & Design
Sketches in dozens, narrowed to 2–3 directions. Logo system, color, typography, brand elements, and key applications.
Days 9–27
04
Refine & Deliver
Two structured revision rounds, sign-off, final files in every format, brand guidelines PDF, handover call & 30-day support.
Days 27–38
03 / ENGAGEMENT
Three ways to work together.
Logo Design
$170 – $260
- Best for:
- MVP startups · Small businesses
- Duration:
- 7 – 10 days
- Payment:
- 50% / 50%
What's included
- Discovery Call (30 min)
- 3 concept directions with strategic logic
- One direction developed to final
- 2 revision rounds
- Files: AI · EPS · SVG · PNG · JPG
- Versions: Color · White · Black · Mono
- CMYK + RGB formats
- Mini Usage Guide (5 pages)
- Brand strategy
- Full color system
- Brand applications
Brand Identity Essentials
$640 – $1,065
- Best for:
- Emerging brands · SMEs
- Duration:
- 3 – 4 weeks
- Payment:
- 50% / 25% / 25%
Everything in Tier 01, plus
- Brand Audit (if existing)
- Competitor Analysis
- Concise Audience Persona
- Full Logo System (Primary + Secondary + Submark)
- Color System (HEX · RGB · CMYK · Pantone)
- Typography Hierarchy
- Brand Guidelines PDF (12–18 pages)
- 3 applications: Card · Letterhead · Social
Full Brand System
$1,490 – $2,975+
- Best for:
- Launches & re-launches at scale
- Duration:
- 5 – 7 weeks
- Payment:
- 50% / 25% / 25%
Everything in Tier 02, plus
- Extended Discovery & Research
- Full Brand Strategy Document
- Purpose · Vision · Mission · Values
- Positioning · UVP · Personality · Archetype
- Tone of Voice · Brand Story
- Bilingual Lockup (Arabic / English)
- Brand Elements (Patterns · Icons · Photo Direction)
- Brand Guidelines PDF (25–40 pages)
- 8+ applications
- Brand Training Workshop (1–2h)
- 30 days post-delivery support
- Portfolio Case Study setup
— Project pricing varies by scope · Custom retainers available · Discount on full prepayment —
04 / FAQ
Common questions.
How long does a full brand identity take?
Roughly 5–6 weeks for a standard project — 38 days from kickoff to delivery, including discovery, strategy, two design rounds, and final files. Tighter timelines are possible at premium pricing.
What's included in a "Brand Guidelines" document?
A 20–40 page PDF covering logo usage (do's & don'ts), color codes (HEX/RGB/CMYK/Pantone), typography hierarchy, spacing rules, voice & tone, and ready-to-use templates — designed for your team to apply the brand without me.
How many revision rounds do I get?
Two structured rounds are included. After that, additional revisions are billed hourly — not a limit on your input, but a structure that protects the strategy from ad-hoc erosion.
Do you work with international clients?
Yes — most communication is over email and Notion with weekly video calls. I work in both English and Arabic, with clients across MENA and beyond.
How does payment work?
50% deposit before kickoff, 50% before final file delivery. Bank transfer, Vodafone Cash, or international wire. No start without deposit, no final files without balance — protects both sides.
Can you also build the website?
Yes — responsive WordPress sites (and Webflow when it fits), from landing pages to full corporate sites. Best done with the identity so the system stays cohesive.
What if I just need a logo, not the full system?
Logo-only sprints exist under Tier 01 — but honestly, a logo without strategy is a coin flip. If budget is tight, we shrink the system, not skip the strategy.
— READY TO BUILD? —
Send the brief.