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MA.

Senior Brand Identity Designer & Co-founder, Code & Canvas. Building brands with clarity, craft, and a respect for the work.

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Index · 2026

The Engineering Ledger

Every engagement, recorded as a system: discipline, stack, and the outcome it shipped.

№ProjectDisciplineStackOutcomeAction

01Code & Canvas — PlatformProduct ArchitectureProduct ArchitectureBilingual ENService CatalogTwo-Track Studio PlatformTwo Minds, One Ecosystem — Live PlatformLive Site // Open
02Farm ConsoleProduct ArchitectureProduct ArchitecturePWAFirebaseRealtime DBChart.jsLivestock management system — herd tracking, health, breeding, financeBehance // Open
03ZadProduct ArchitectureProduct ArchitecturePWAFirebaseService WorkerPush NotificationsIslamic lifestyle companion — prayers, Quran, Ramadan planner, kids' learningBehance // Open
04Nile Pharma ERPProduct ArchitectureProduct ArchitectureNestJSPrismaPostgresKafkaTurborepo9-service pharma distribution ERP — sales, inventory, CRM, incentivesBehance // Open
05Ahmed BedeerSystemic IdentitySystemic IdentityPersonal BrandBrand GuidelinesMonogramHealthcare IT Personal BrandCase File // Open
06GAD Heart & Lungs InstituteSystemic IdentitySystemic IdentityBrand StrategyBilingual IdentityGuidelinesStrategy → Identity → Governed SystemCase File // Open
07Code & CanvasDesign InfrastructureDesign InfrastructureStudio IdentityBrand SystemGuidelinesStudio Built on Its Own SystemCase File // Open
08ReflectionIdentity EngineeringIdentity EngineeringIdentityArt & PrintGuidelinesPremium Art Brand · V1.0 SystemCase File // Open
09Nile Pharma FoodSystemic IdentitySystemic IdentityBrand SystemWordPressRebrand+40% Online VisibilityCase File // Open