[STATUS: OPEN FOR SELECT PROJECTS · 2026]

30.1936° N, 31.4603° E · AL OBOUR

DesigningCode-AlignedDigital Systems

Identity, design systems, and digital infrastructure — engineered as one operating system for teams that ship.

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SYSTEM CONSTELLATION™ · LIVE

+42%

Delivery Speed

TOKEN-DRIVEN HANDOFF

Design Drift

SINGLE SOURCE OF TRUTH

Handoff Efficiency

SYSTEM > DELIVERABLES

BEFORE YOU SCROLL

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HOW WE WORK

From first contact to launch day.

A clear 4-phase process, 38 days, written sign-off at every gate. See exactly what happens before you commit.

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01Discovery & Research

02Brand Strategy

03Concept & Design

04Refine & Deliver

01 / ABOUT

A craft built across pharma, food, education, and government.

I design full-cycle brand identity systems — from brand audits and competitive analysis to logo systems, design systems, and the brand guidelines teams actually use.

I currently lead creative work across Nile Pharma Food and my own studio Code & Canvas — bringing strategy, art direction, and craft to every brief.

Read the about page

SPECIALTY: Brand Identity & Visual Systems
CURRENTLY ACROSS: Nile Pharma Food & Code & Canvas
LANGUAGES: Arabic (Native) · English (Professional)
BASED: Al Obour, Egypt — Open to remote

9Years of practiceSince July 2017

20+Brands shapedLocal & regional

15+Identity systemsFull brand systems

6Industry sectorsPharma → gov

500+Design assetsPrint & digital

10+Digital experiencesWeb & platforms

38Day methodKickoff → launch

3×Award-winningLeadership seasons

02 / SELECTED WORK

A handful of brands I've shaped.

№ProjectDisciplineStackOutcomeAction

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