AGREEMENT / HOW WE WORK
Work-Flow Agreement.
Process, pricing, scope, and terms — clearly laid out so we can build with confidence. This is the full proposal: read it once, no surprises later.
01 / PROCESS
Eight phases. No surprises.
01PRE-DAY 1Discovery CallA short call to understand the project and confirm we're fit — before any financial commitment.FIT CONFIRMED
02DAY 1Kickoff & OnboardingContract signed, 50% deposit received, project brief approved in writing. Nothing moves before all three.PROJECT LIVE
03DAYS 2–6Discovery & ResearchBrand audit, competitor analysis, audience persona, cultural research. No design appears in this phase — it's the foundation everything is built on.RESEARCH REPORT
04DAYS 5–9Brand StrategyPurpose, positioning, personality, tone of voice — approved in writing before any concept is drawn.SIGNED STRATEGY
05DAYS 9–17Concept DevelopmentDozens of sketches narrowed to 2–3 directions, presented on real mockups with the strategic logic behind each.DIRECTION CHOSEN
06DAYS 17–27Full Brand DesignLogo system → colors → typography → elements → applications. The order is not negotiable.FULL SYSTEM
07DAYS 27–34Refinement & RevisionsTwo structured revision rounds, logged in writing. Out-of-scope requests are quoted separately.FINAL SIGN-OFF
08DAYS 34–38Final DeliveryBrand Guidelines PDF, all source files in every format, handover call, plus 30 days of post-launch support.FULL HANDOVER
02 / DISCOVERY QUESTIONS
Before we start.
For the brand to express your business accurately, we need aligned answers to these. A detailed questionnaire follows after contract signing.
About the project
- — Is this a brand-new identity or a rebrand?
- — What are your core services or products?
- — When is the planned launch? Tied to any event?
About decision makers
- — Who has final approval on the identity?
- — Who reviews before them — the full circle?
About brand & audience
- — What are the 3 core values of the brand?
- — Who is the target audience? Demographics + pain points.
- — Top 3 competitors — what do you like / dislike about their identities?
About visual direction
- — Bilingual brand (Arabic / English)?
- — Colors or styles you prefer or want to avoid — and why?
- — Required applications — website, packaging, uniform, signage?
03 / SERVICE TIERS
Three tiers. One starting line.
TIER 01
Logo Design
$170 – $260
- Best for:
- MVP startups · Small businesses
- Duration:
- 7 – 10 days
- Payment:
- 50% / 50%
What's included
- Discovery Call (30 min)
- 3 concept directions with strategic logic
- One direction developed to final
- 2 revision rounds
- Files: AI · EPS · SVG · PNG · JPG
- Versions: Color · White · Black · Mono
- CMYK + RGB formats
- Mini Usage Guide (5 pages)
- Brand strategy
- Full color system
- Brand applications
TIER 02★ Recommended
Brand Identity Essentials
$640 – $1,065
- Best for:
- Emerging brands · SMEs
- Duration:
- 3 – 4 weeks
- Payment:
- 50% / 25% / 25%
Everything in Tier 01, plus
- Brand Audit (if existing)
- Competitor Analysis
- Concise Audience Persona
- Full Logo System (Primary + Secondary + Submark)
- Color System (HEX · RGB · CMYK · Pantone)
- Typography Hierarchy
- Brand Guidelines PDF (12–18 pages)
- 3 applications: Card · Letterhead · Social
TIER 03
Full Brand System
$1,490 – $2,975+
- Best for:
- Launches & re-launches at scale
- Duration:
- 5 – 7 weeks
- Payment:
- 50% / 25% / 25%
Everything in Tier 02, plus
- Extended Discovery & Research
- Full Brand Strategy Document
- Purpose · Vision · Mission · Values
- Positioning · UVP · Personality · Archetype
- Tone of Voice · Brand Story
- Bilingual Lockup (Arabic / English)
- Brand Elements (Patterns · Icons · Photo Direction)
- Brand Guidelines PDF (25–40 pages)
- 8+ applications
- Brand Training Workshop (1–2h)
- 30 days post-delivery support
- Portfolio Case Study setup
04 / À LA CARTE
Stand-alone services.
Print & Brand Applications
Business CardTwo-sided · 2 versions · 3 revisions$22$22
Brochure4 pages · A4 / A5 · up to 4 folds$34$34
FlyerBi / Tri / Quad fold$26 – $38$26 – $38
Promotional PosterDigital or print$26 – $43$26 – $43
BannerSquare meter + $9 / additional sq.m$34$34
Standard Roll-Up80×200 / 85×200 / 90×200 cm$30$30
Social Media Design
Single PostFacebook · Instagram · LinkedIn$11$11
Pack of 10Save $25$85$85
Pack of 20Save $65$155$155
Web Design & Development
Custom Web PlatformNext.js · Bilingual EN/AR + RTL · multi-section · performance-tuned · brand-aligned$1,275 – $2,975$1,275 – $2,975
Bilingual Marketing SiteUp to 7 pages · EN/AR · responsive · CMS-ready · SEO foundation$595 – $1,105$595 – $1,105
WordPress WebsiteUp to 7 pages · Responsive · Auth · 3 months support$255 – $510$255 – $510
Landing PageSingle conversion-focused page · responsive · fast$170 – $340$170 – $340
Retainer Services (monthly)
Social Media Retainer15–20 designs + content templates$170 – $255$170 – $255
Brand MaintenanceTemplates · light edits · quality oversight$215$215
Full Marketing DesignSocial + Print + Digital + Light Video$425 – $640$425 – $640
05 / PAYMENT
How & when.
Tier 1 — Logo Design
50% / 50%
- — 50% at Kickoff
- — 50% before final file delivery
Tier 2 & 3 — Brand Identity
50% / 25% / 25%
- — 50% at Kickoff
- — 25% at Strategy Sign-off
- — 25% before final delivery
Payment methods: Bank transfer (local / international) · PayPal & Wise (international) · Electronic wallets (local) · Cash for in-person meetings. Transfer fees may apply.
06 / TERMS
The fine print.
01Scope of WorkThe attached terms apply per signed invoice; deliverables and scope are listed in the proposal approved before kickoff.
02Commitment & Content StandardsThe designer commits to delivering the agreed designs within the agreed period, and refrains from including any material deemed religiously or socially inappropriate.
03ConfidentialityNo project information is shared with third parties before completion — except seeking professional opinion or assistance.
04Portfolio RightsThe designer may showcase the work in his portfolio and for self-promotion after completion. If the client declines, promotional use is strictly prohibited unless compensated at 35–50% of project value, by mutual agreement.
05Payment StructurePayments are received in two installments (50% / 50%) of the total invoice — before work begins and before final files are delivered. Tier 2 & 3 follow 50/25/25.
06Payment MethodsEGP or USD — cash, bank transfer, electronic wallets, or Vodafone Cash (01092500454). A 1% service fee may apply.
07RevisionsEach tier includes its stated revision rounds; revisions that don't alter the overall design substantially. Beyond the included rounds, each additional revision is billed as stated per tier.
08Additional TermsFurther terms may be added at the client's request upon mutual agreement.
09IP TransferFull design rights transfer to the client in writing after the final payment clears.
10Good FaithThe designer guarantees flexibility and good conduct within a framework that protects both parties' rights.
— THANK YOU FOR YOUR TRUST. WE INTEND TO MAKE IT A REMARKABLE EXPERIENCE. —
— READY TO BEGIN? —
Ready to begin?