THE METHOD
38 days,
four gates.
Every brand identity project runs on the same spine — a disciplined sequence with a written sign-off at each gate. No surprises, no scope drift, no guessing where the work stands. Expand any phase to see exactly what happens inside it.
- 01Discover
- 02Strategize
- 03Design
- 04Deliver
Four written approvals. No surprises.
Each gate protects an entire phase from rework — you approve before we move on, not after we're done.
APPROVAL GATES
Four gates, four signatures.
Nothing moves to the next phase without your written sign-off. Each gate is a checkpoint that protects your budget from rework and scope drift. Select a gate to see what you approve.
Discovery Sign-off
Closes Phase 01 — Discovery & Research
You sign off on
Project Brief document — you approve the scope, research findings, and audience direction in writing before strategy begins.
What locks
Scope and research direction lock. No open-ended discovery.
$ Payment: 50% deposit already secured at kickoff
Four clear phases. Open any one.
Details are collapsed on purpose — click any phase to see the actual tasks and deliverables inside it.
What happens
- Kickoff call & signed project brief
- Brand audit of the existing identity (if any)
- Competitor analysis — 5 to 8 direct and indirect
- Color-gap mapping to find the open visual territory
- Audience persona & jobs-to-be-done
- Cultural and linguistic research (critical for bilingual)
You receive
- Research report (PDF)
- Competitor analysis deck
- Brand audit summary
- Approved project brief
Gate — sign-off required
You approve the project brief in writing before strategy begins.
$Payment milestone: 50% deposit at kickoff
OPERATING PRINCIPLES
The rules that protect the work.
No work before deposit
The 50% kickoff payment starts the project. Nothing before it.
Strategy before design
Always. A logo without strategy is a coin flip with no way to judge right from wrong.
Every verbal agreement, in writing
Each decision is confirmed in an email or the project brief. This protects both sides.
Version control, no 'Final_FINAL'
Files are numbered clearly. WIP screenshots at every phase — never a surprise at review.
Two revision rounds, then hourly
Not a limit on your input — a structure that keeps the strategy from ad-hoc erosion.
No final files before balance
The final payment clears before the delivery package is released.
READY TO START?
Begin with day one.
The whole method starts with a 30-minute discovery call. No commitment — just clarity on scope, fit, and timeline.