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PORTFOLIO — بورتفوليو

Selected
Works ’26

Brand identity systems, engineered in two languages under one doctrine.

أنظمة هوية بصرية — بتتبني بلغتين تحت مبدأ واحد.

MUSTAFA ABOALAZM
Senior Brand Identity Designer · مصمم هوية بصرية أول
05 CHAPTERS2019 → 2026CAIRO · WORKS WORLDWIDE
MUSTAFA ABOALAZM — PORTFOLIO 2026INDEX — الفهرس02 / 14
aboalazm-os.vercel.app · behance.net/aboalazmAL OBOUR · 30.1936° N 31.4603° EV.2026 · EDITION 02
TABLE OF CONTENTS الفهرس

Five chapters.

EACH CHAPTER — DIVIDER + FRAMES
01Code & Canvasكود آند كانفاسSTUDIO IDENTITY2024 →04–05
02Ahmed Bedeerأحمد بديرPERSONAL BRAND202506–07
03ReflectionريفلكشنART BRAND202208–09
04GAD Instituteمعهد جادHEALTHCARE IDENTITY202510–11
05Nile Pharma Foodنايل فارما فودREBRAND · 5 YEARS2020–2512–13
14 SLIDES · 05 CHAPTERS · 2019 → 2026AR / EN — ONE DOCTRINE
MUSTAFA ABOALAZM — PORTFOLIO 2026PROFILE — الملف03 / 14
aboalazm-os.vercel.app · behance.net/aboalazmAL OBOUR · 30.1936° N 31.4603° EV.2026 · EDITION 02
THE ARCHITECT المعماري

I don't design brands.
I build systems.

لا أصمّم براندات — أبني أنظمة.

9+ years in design, 4+ focused on brand identity, turning identity into infrastructure: strategy first, then a governed system — logo, color, type, applications — that keeps the brand itself across every team, product, and campaign.

BRAND STRATEGYLOGO SYSTEMSCOLOR & TYPEGUIDELINESBILINGUAL AR/ENART DIRECTION

BY THE NUMBERS — بالأرقام

9+ YRS
In design practice
SINCE 2017
20+
Clients & organizations
SHIPPED & GOVERNED
05
Chapters
IN THIS DECK
02×
Languages
AR / EN · ONE DOCTRINE
MUSTAFA ABOALAZM
Al Obour, Egypt — m1aboalazm@gmail.com
MUSTAFA ABOALAZM — PORTFOLIO 2026CHAPTER 01 — Code & Canvas04 / 14
aboalazm-os.vercel.app · behance.net/aboalazmAL OBOUR · 30.1936° N 31.4603° EV.2026 · EDITION 02
01
STUDIO IDENTITY · هوية استوديو

Code & Canvas

كود آند كانفاس
2024 →Studio Identity · Brand System · Guidelines V1.0

Two disciplines — code and creative — fused into one squircle mark and one system: guidelines from day one, a gradient library, and samples that run the studio itself.

OUTCOME — النتيجة
A studio running on its own governed system
استوديو شغال على نظامه الخاص
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aboalazm-os.vercel.app · behance.net/aboalazmAL OBOUR · 30.1936° N 31.4603° EV.2026 · EDITION 02
01Code & CanvasSELECTED FRAMES — لقطات مختارة
OUTCOME — النتيجةA studio running on its own governed system
استوديو شغال على نظامه الخاص
CANVAS#0B0F1ATEAL#48CCCCVIOLET#7850C8
MUSTAFA ABOALAZM — PORTFOLIO 2026CHAPTER 02 — Ahmed Bedeer06 / 14
aboalazm-os.vercel.app · behance.net/aboalazmAL OBOUR · 30.1936° N 31.4603° EV.2026 · EDITION 02
02
PERSONAL BRAND · براند شخصي

Ahmed Bedeer

أحمد بدير
2025Personal Brand · Monogram · Guidelines

A personal brand for a healthcare-IT leader: an ab quotation-mark monogram engineered to signal HL7 · FHIR · CPHIMS · HIMSS across KSA and wider MENA.

OUTCOME — النتيجة
Healthcare-IT authority — MENA-ready
براند شخصي · تكنولوجيا معلومات صحية
MUSTAFA ABOALAZM — PORTFOLIO 2026FRAMES 02 — Ahmed Bedeer07 / 14
aboalazm-os.vercel.app · behance.net/aboalazmAL OBOUR · 30.1936° N 31.4603° EV.2026 · EDITION 02
02Ahmed BedeerSELECTED FRAMES — لقطات مختارة
OUTCOME — النتيجةHealthcare-IT authority — MENA-ready
براند شخصي · تكنولوجيا معلومات صحية
GUNMETAL#1C2B33STEEL BLUE#118AB2TEAL#06D6A0
MUSTAFA ABOALAZM — PORTFOLIO 2026CHAPTER 03 — Reflection08 / 14
aboalazm-os.vercel.app · behance.net/aboalazmAL OBOUR · 30.1936° N 31.4603° EV.2026 · EDITION 02
03
ART BRAND · براند فن

Reflection

ريفلكشن
2022Identity · Art Direction · Guidelines V1.0

An art & print brand built from a single letter: R as icon, initial, and symbol — five principles governing every composition recipe in the book.

OUTCOME — النتيجة
Premium art brand — built from one letter
براند فن متميز · مبني من حرف واحد
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aboalazm-os.vercel.app · behance.net/aboalazmAL OBOUR · 30.1936° N 31.4603° EV.2026 · EDITION 02
03ReflectionSELECTED FRAMES — لقطات مختارة
OUTCOME — النتيجةPremium art brand — built from one letter
براند فن متميز · مبني من حرف واحد
WHITE#FFFFFFBLACK#0A0A0AORCHID#96468C
MUSTAFA ABOALAZM — PORTFOLIO 2026CHAPTER 04 — GAD Institute10 / 14
aboalazm-os.vercel.app · behance.net/aboalazmAL OBOUR · 30.1936° N 31.4603° EV.2026 · EDITION 02
04
HEALTHCARE IDENTITY · هوية طبية

GAD Institute

معهد جاد
2025Brand Strategy · Bilingual Identity · Guidelines V2.0

A heart & lungs institute as the trusted specialist — from strategy to bilingual signage.

OUTCOME — النتيجة
The trusted specialist — strategy to signage
استراتيجية → هوية → نظام محكوم
MUSTAFA ABOALAZM — PORTFOLIO 2026FRAMES 04 — GAD Institute11 / 14
aboalazm-os.vercel.app · behance.net/aboalazmAL OBOUR · 30.1936° N 31.4603° EV.2026 · EDITION 02
04GAD InstituteSELECTED FRAMES — لقطات مختارة
OUTCOME — النتيجةThe trusted specialist — strategy to signage
استراتيجية → هوية → نظام محكوم
DEEP BLUE#005895CRIMSON#AB121CMIST#E8EDF2
MUSTAFA ABOALAZM — PORTFOLIO 2026CHAPTER 05 — Nile Pharma Food12 / 14
aboalazm-os.vercel.app · behance.net/aboalazmAL OBOUR · 30.1936° N 31.4603° EV.2026 · EDITION 02
05
REBRAND · 5 YEARS · إعادة هوية

Nile Pharma Food

نايل فارما فود
2020–25Rebrand · Packaging · Campaign System

Five years of identity ownership across the rebrand, Proxeed product applications, packaging, and campaign governance.

OUTCOME — النتيجة
Brand system · packaging · campaign governance
نظام هوية وتغليف وحوكمة الحملات
MUSTAFA ABOALAZM — PORTFOLIO 2026FRAMES 05 — Nile Pharma Food13 / 14
aboalazm-os.vercel.app · behance.net/aboalazmAL OBOUR · 30.1936° N 31.4603° EV.2026 · EDITION 02
05Nile Pharma FoodSELECTED FRAMES — لقطات مختارة
OUTCOME — النتيجةBrand system · packaging · campaign governance
نظام هوية وتغليف وحوكمة الحملات
NILE NAVY#1B2A5BLIFE GREEN#37A66BWAVE BLUE#39A0D6
MUSTAFA ABOALAZM — PORTFOLIO 2026CONTACT — التواصل14 / 14
aboalazm-os.vercel.app · behance.net/aboalazmAL OBOUR · 30.1936° N 31.4603° EV.2026 · EDITION 02
START A PROJECT — ابدأ مشروعك

Let's build
your system.

يلا نبني النظام اللي براندك يستاهله.

One call to map it: where the brand stands, what the system needs, and what it takes to ship it.

m1aboalazm@gmail.com
WEBSITEaboalazm-os.vercel.app
STUDIOcodeandcanvas.net
BEHANCEbehance.net/aboalazm
LINKEDINlinkedin.com/in/aboalazm
BASEAl Obour, Egypt
END OF DECK
MUSTAFA ABOALAZM · V.2026 · EDITION 02