START HERE
Here's exactly
how we work.
You've seen the work. You have a brand to build. This page is the bridge — what happens from the moment you reach out to the day you launch with a system that holds.
01 / IS THIS FOR ME?
You're in the right place if —
Good fit
- You're launching or repositioning a brand and need more than a logo.
- You want a system your team can actually use — not just beautiful files.
- You think in business terms: strategy, audience, differentiation.
- You respect process and understand that good work takes real time.
Probably not the right fit:
- You need a logo by tomorrow.
- You want to skip strategy and go straight to colours.
- You're comparing quotes on Fiverr.
"If you want a logo in three days, or someone to execute orders without asking why — I'm not the right person for this. I choose projects where strategy is allowed to lead."
02 / WHAT HAPPENS?
Four phases, 38 days.
Every project follows the same spine — no surprises, no scope drift. You sign off at each gate before anything moves forward.
Discovery & Research
Days 1–6
I learn your world: brand audit, competitor mapping, audience persona, cultural research. Nothing is designed yet — this is the foundation.
Brand Strategy
Days 5–9
Purpose, positioning, archetype, voice. Written, presented, and signed off by you before a single shape is drawn.
Concept & Design
Days 9–27
Dozens of sketches condensed to 2–3 directions. You pick one. We develop it into a complete visual identity system.
Refine & Deliver
Days 27–38
Two revision rounds, final sign-off, every file format, brand guidelines PDF, handover call, and 30-day support window.
50% deposit to start · 50% before final files · No exceptions — protects both sides.
03 / WHAT DOES IT COST?
Three ways to engage.
Every tier includes the strategic foundation — what changes is the depth of the system and how many applications we build together.
TIER 01
Logo Design
$199 – $279
7 – 10 days
Logo, formats, mini-guide. Right when budget is the constraint.
TIER 02
Brand Identity Essentials
$697 – $1,097
3 – 4 weeks
The full identity core: strategy, logo system, colour, type, guidelines, 3 applications.
TIER 03
Full Brand System
$1,497 – $2,997+
5 – 7 weeks
Everything in Tier 02 plus extended research, full strategy doc, packaging, web, and launch support.
04 / HOW DO WE START?
Three steps to kickoff.
Discovery Call
Free 30-minute call. We talk about your brand, your goals, your timeline, and your budget. No pitch — just an honest conversation about fit.
Book the CallBrief & Proposal
You fill in a brand questionnaire. I send a scoped proposal: deliverables, timeline, investment, payment terms. You review, we align.
Contract & Kickoff
Sign the agreement, send the 50% deposit, and we're officially started. Project brief lands in your inbox the same day.
05 / COMMON HESITATIONS
The questions you're actually asking.
What if my dev team struggles implementing the design?
That almost never happens because the handoff is token-driven — developers get exact colour, spacing, and type values, not a picture to eyeball. If a question comes up, I'm reachable during the 30-day post-delivery window to sort it out with them directly.
How are you different from a bigger branding agency?
An agency spreads your project across juniors and account managers. Here, one senior person — with 7+ years across pharma, education, and government — works your project end to end. Slower to scale, but nothing gets lost in translation between departments.
I'm not a technical or design person — will I understand what's happening?
Every deliverable is explained in plain business terms before it's explained in design terms. You're never asked to approve something you don't understand — that's what the written sign-off at each gate is for.
Can I still work with you if my project is small?
Yes — Tier 01 exists exactly for that. If budget is genuinely tight, we scope down the system, not the strategy behind it.
06 / EXPLORE THE SITE
Everything in its place.
This site isn't a catalogue — every page answers a different question in your head. Explore from here.
READY?
Start with a conversation.
30 minutes. No commitment. Just clarity on whether we're the right fit — and if so, exactly how we'll move.