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START HERE
You've seen the work. You have a brand to build. This page is the bridge — what happens from the moment you reach out to the day you launch with a system that holds.
01 / IS THIS FOR ME?
✓ Good fit
Probably not the right fit:
"If you want a logo in three days, or someone to execute orders without asking why — I'm not the right person for this. I choose projects where strategy is allowed to lead."
02 / WHAT WILL I GET?
Every tier includes the strategic foundation — what changes is the depth of the system and how many applications we build together.
TIER 01
Logo Design
$199 – $279
7 – 10 days
Logo, formats, mini-guide. Right when budget is the constraint.
TIER 02
Brand Identity Essentials
$697 – $1,097
3 – 4 weeks
The full identity core: strategy, logo system, colour, type, guidelines, 3 applications.
TIER 03
Full Brand System
$1,497 – $2,997+
5 – 7 weeks
Everything in Tier 02 plus extended research, full strategy doc, packaging, web, and launch support.
03 / HOW DOES IT WORK?
Every project follows the same spine — no surprises, no scope drift. You sign off at each gate before anything moves forward.
Discovery & Research
Days 1–6
I learn your world: brand audit, competitor mapping, audience persona, cultural research. Nothing is designed yet — this is the foundation.
Brand Strategy
Days 5–9
Purpose, positioning, archetype, voice. Written, presented, and signed off by you before a single shape is drawn.
Concept & Design
Days 9–27
Dozens of sketches condensed to 2–3 directions. You pick one. We develop it into a complete visual identity system.
Refine & Deliver
Days 27–38
Two revision rounds, final sign-off, every file format, brand guidelines PDF, handover call, and 30-day support window.
50% deposit to start · 50% before final files · No exceptions — protects both sides.
04 / HOW DO WE START?
Discovery Call
Free 30-minute call. We talk about your brand, your goals, your timeline, and your budget. No pitch — just an honest conversation about fit.
Book the Call →Brief & Proposal
You fill in a brand questionnaire. I send a scoped proposal: deliverables, timeline, investment, payment terms. You review, we align.
Contract & Kickoff
Sign the agreement, send the 50% deposit, and we're officially started. Project brief lands in your inbox the same day.
05 / COMMON HESITATIONS
That almost never happens because the handoff is token-driven — developers get exact colour, spacing, and type values, not a picture to eyeball. If a question comes up, I'm reachable during the 30-day post-delivery window to sort it out with them directly.
An agency spreads your project across juniors and account managers. Here, one senior person — with 7+ years across pharma, education, and government — works your project end to end. Slower to scale, but nothing gets lost in translation between departments.
Every deliverable is explained in plain business terms before it's explained in design terms. You're never asked to approve something you don't understand — that's what the written sign-off at each gate is for.
Yes — Tier 01 exists exactly for that. If budget is genuinely tight, we scope down the system, not the strategy behind it.
06 / EXPLORE THE SITE
This site isn't a catalogue — every page answers a different question in your head. Explore from here.
READY?
30 minutes. No commitment. Just clarity on whether we're the right fit — and if so, exactly how we'll move.